About Us
Oscar’s Watch & Jewelry was established in 1977 by Oscar Serna. Oscar’s passion for watches, though, came at an early age:
“I was 14 years old when I worked on my first watch. I developed an interest for the craftsmanship and repair of fine time pieces. From 1970-1975, I attended Gem City College in Quincy, Illinois and graduated as a certified technician in the craft. In 1977, I opened my first store 3 miles south of Downtown Chicago in the well-known “BRIDGEPORT” neighborhood.”-Oscar Serna
Oscar’s specializes in custom designed jewelry and also fine watches like Rado, Longines, Movado, ESQ, and Bulova, just to name a few.
We pride ourselves in carrying exclusive brands such as “Hearts on Fire” (The World’s Most Perfectly Cut Diamond), Cordova, Gabriel & Co. ,
Benchmark, Bentelli, and many more. All of our loose diamonds are GIA and EGL certified. Our diamonds are all conflict free. Oscar also
focuses on fine color stone jewelry and he is proud to sell emeralds from his country Colombia. These emeralds from Colombia are known
to be the best emeralds in the world. We also carry a
large selection of religious jewelry, gold, sterling silver
charms and Estate jewelry.
For our customer’s convenience, we provide watch and jewelry repair on premises. We take pride in our custom design
jewelry. All of our knowledgeable and friendly staff is committed to give the best service every time and with
every customer.
Our company goal is to provide our customers with unparalleled personal service and satisfaction. Our mission
is to offer quality, honest value and unforgettable shopping experiences to all our customers. The moment you enter
our store, you will feel embraced by the warm and personal touch of our staff.
In addition to his involvement in the jewelry business, Oscar is an avid fisherman and gardener. Overall, you could
call him the American outdoorsmen. He and his family are actively involved in the 5P- Society due to his personal
experience with their pride and joy, Esmeralda:
“Our beautiful little girl was born with the Cri Du Chat syndrome (5P). Below is a link to her personal webpage:
(Link to website - still in progress)”-Oscar Serna